Summary:

Darby is an early-stage healthtech startup focused on workflow automation for the durable medical equipment (DME) industry. Darby hired me to help find product-market fit and convert trials into customers.

Impact:

• Helped team scale paid trials and design partnerships into paying customers

• Worked with customers at every step; conducted 200+ sessions with 15+ DMEs in 3 years

• Designed all 3 major product iterations, design system, website, and collateral

Product highlights:

• Productionalized AI-native Claude Code prototype to overhaul product offering

• Doubled workflow productivity for customer

• Cut new hire training time in half

• Processed 22,000+ live medical orders on HIPAA-compliant & SOC 2 certified platform

Summary:

The DNC tech team (75 technologists) built and maintained a portfolio of web and data tools that served the Biden For President campaign team, 200 state party data directors and analysts, and 40,000+ volunteers.

I supported 5 cross-functional product teams and reported to the Head of Product.

User Research highlight:

Established a comprehensive user research practice; defined 10 key user segments, trained and co-conducted discovery sessions with product managers, integrated the customer support team, overhauled the annual year-end survey, and conducted 50 stakeholder exit interviews after the 2022 midterms.

Voter Protection highlight:

Redesigned the voter protection platform through user research and prototyping, delivering a solution tested and deployed by Michigan and Wisconsin state parties for the 2022 midterms ahead of the general election.

Summary:

Huckleberry was a Series A insurance startup that was acquired by Paychex. I operated as a design team of one and reported to the Head of Product.

Impact:

• Redesigned core product UX/UI, increasing user conversion by 56%

• Redesigned and A/B tested homepage, driving an 18% overall conversion increase (25% on mobile)

• Created digital ad templates for the marketing team, reducing Google cost-per-lead by 66%

Spotlight:

The team needed to redesign the core top-of-funnel experience into a self service workflow. Instead of burning time on mockups and design reviews, I advocated for rapid-prototyping using Typeform to get cross-functional alignment, which drastically saved time for design, engineering, and the C-suite.